Auto Industry : Industry Analysis

Porter’s Five Forces Model

Leading Company Profiles

Tata Motors

       Market Share: Commercial Vehicles 63.94%, Passenger Vehicles 16.45%

Ø Tata Motors Limited is India’s largest automobile company, with consolidated revenues of  $ 27 bn in 2010-11

Ø It is the leader in commercial vehicles and among the top three in passenger vehicles

 Maruti Suzuki India

       Market Share: Passenger Vehicles 46.07%

Ø Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market

  Mahindra & Mahindra

       Market Share: Commercial Vehicles 10.01%, Passenger Vehicles 6.50%, Three Wheelers 1.31%

Ø Mahindra & Mahindra is mainly engaged in the Multi Utility Vehicle and Three Wheeler segments directly

Ø Entered two wheeler market this year and

  Hero Honda Motors

        Market Share: Two Wheelers 41.35%

Ø Hero Honda has been the largest two wheeler company in the world for eight consecutive years.

Ø    Hero Honda sold more two wheelers than the second, third and fourth placed two-wheeler companies put together.

  Bajaj Auto

       Market Share: Two Wheelers 26.70%, Three Wheelers 58.60%

Ø Bajaj Auto is ranked as the world's fourth largest two and three wheeler manufacturer

Ø Bajaj Auto is the country’s largest exporter of two- and three wheelers